Counter display units or CDUs are vital in any type of shop. They conveniently display products to get the attention of the customers and encourage consumers to make an impulse purchase. Retailers must ensure that the POS display will be able to increase the shop’s bottom line. Below are some ways to ensure that the point of sale displays is used effectively. These are factors that you need to consider to ensure that the counter display unit attracts the customers.
Size of the Packaging
It is important to consider the size of the packaging. That way you can determine the best way to display the product while maximising the space available. Small products can be stacked on top of each other while taller items must be positioned next to each other. By determining the size of the packaging, you will have a clear indication of the size and shape of the CDUs.
Size of the Countertop
You must also consider the size of the countertop where the POS display will be placed. You must measure the available space to ensure that the counter display unit. This is important so that you’ll know how much space you can use and how big the display can be.
Design of the CDUs
The design of the POS display must be eye-catching to ensure that it gets the attention of the consumers. Packaging designers and specialists can help you come up with the right design that suits your needs. They can create a bespoke design based on the requirements of the business. The CDUs must be able to tell a story and establish the right mood. This can be done by choosing the right signage and colours. The right design will be able to convey the message to consumers in an instant and make them buy the item.
Choose the Right Lighting
Lighting is also an important factor to consider ensuring that CDUs are effective at the point of sale. Unwanted shadows might spell the difference in the success of the displays. You should ensure that the lights of the POS display are a bit from the side. The light of the display must be more than an angle to provide a more striking visual to consumers.
Be Unique
Effective CDUs are the ones that are unique and attract the consumers right away. You don’t need to use the same acrylic units that everyone is using. You can be creative in making the POS display and try something one of the boxes. If you have been placing CDUs in one corner of the counter, then try placing them in a different location. You should not use the same approach all the time or else the consumers will just ignore them.
Size of the Packaging
It is important to consider the size of the packaging. That way you can determine the best way to display the product while maximising the space available. Small products can be stacked on top of each other while taller items must be positioned next to each other. By determining the size of the packaging, you will have a clear indication of the size and shape of the CDUs.
Size of the Countertop
You must also consider the size of the countertop where the POS display will be placed. You must measure the available space to ensure that the counter display unit. This is important so that you’ll know how much space you can use and how big the display can be.
Design of the CDUs
The design of the POS display must be eye-catching to ensure that it gets the attention of the consumers. Packaging designers and specialists can help you come up with the right design that suits your needs. They can create a bespoke design based on the requirements of the business. The CDUs must be able to tell a story and establish the right mood. This can be done by choosing the right signage and colours. The right design will be able to convey the message to consumers in an instant and make them buy the item.
Choose the Right Lighting
Lighting is also an important factor to consider ensuring that CDUs are effective at the point of sale. Unwanted shadows might spell the difference in the success of the displays. You should ensure that the lights of the POS display are a bit from the side. The light of the display must be more than an angle to provide a more striking visual to consumers.
Be Unique
Effective CDUs are the ones that are unique and attract the consumers right away. You don’t need to use the same acrylic units that everyone is using. You can be creative in making the POS display and try something one of the boxes. If you have been placing CDUs in one corner of the counter, then try placing them in a different location. You should not use the same approach all the time or else the consumers will just ignore them.